IN-TUNE
A new intuitive way to navigate your in-car music library
In collaboration with
From technology push to human need
Impulse Audio Lab combines sound design and software development to realize new sound experiences in the automotive industry.
For my thesis, the starting question was not what new technologies could achieve, but what people actually need and want when interacting with music behind the wheel.
I was brought in to find what new experience could facilitate this.
Understanding the Problem:
Context Mapping
Through context mapping, cultural probes, and generative workshops, I explored how people relate to music while driving, what makes current systems frustrating, and where new interaction and experience opportunities could emerge.
Key Insights
People often do not know what they want to listen to until they hear it.
Current music systems are built around visual search and explicit choice. But in the car, music selection is often emotional, situational, and hard to put into words.
This led to a new direction: browsing music by feeling, previewing, and gradually tuning into what fits the moment.
Ideations and first directions
